Friday, August 2, 2013

Consumers Prefer Dermatologists for Cosmetic Procedures


Welcome back to my general dermatology blog. As a general and surgical dermatologist, I do not handle cosmetic dermatology procedures. I do, however, often get questions from patients seeking advice. It is no surprise that a new study from the American Society for Dermatologic Surgery (ASDS) found that for consumers considering cosmetic procedures, dermatologists are most likely to influence that decision.
The ASDS conducted its first-ever blind Consumer Survey on Cosmetic Dermatologic Procedures by reaching out to 6,300 consumers. Each participant shared his or her opinions on cosmetic treatments in general and then provided ratings for ten specific procedures. 6.4% of those surveyed had undergone a cosmetic treatment before while roughly 30% indicated that they are considering such a procedure. When respondents were asked to choose a provider for these procedures, nine out of ten picked dermatologists. Additionally, nine out of ten identified dermatologic surgeons as the dermatologist of choice for all but one of the identified procedures.
When it comes to patient trust, respondents noted that dermatologists have the greatest influence on decisions to have cosmetic procedures. They also added that the specialty in which a physician is board certified is the most important factor when contemplating a decision, making it more important than cost or physician referral. In short, patients were more likely to adhere to advice from board certified dermatologists over recommendations from friends or other physicians.
The cosmetic condition that bothers respondents the most is excess weight, which affected 80% of respondents. Other unwanted conditions included lines and wrinkles around the eyes (63%); skin texture and/or discoloration (62%); sagging facial skin (61%); excess fat under the chin (60%); and wrinkles, lines, and/or folds in the mid-face around the mouth and cheeks (60%).
Thanks for reading,

Read more of my dermatology blog posts on my Wordpress blog or learn more about me on my about.me page: http://about.me/sudhir.polisetty

No comments:

Post a Comment